If you’re in business, the whole point of a website is to generate more business.
After the cool of actually having a website has worn off, you come to the realization that no one, other than you and your immediate family, is visiting. You search Google and the other search engines and your site is nowhere to be found. What to do?
The answer is search engine optimization, often referred to as “SEO”.
As noted, I can optimize web sites for most search engines. What I offer is solid, content-based optimization, rather than something tricky that will become ineffective the next time Google reworks it’s algorithms. The purpose of optimization is to drive appropriate customers to your site, not just page views. My methodology takes time and research, and has proved lasting for those sites that I have worked with.
Sites that I have optimized include The Colorado Film Commission, the Colorado Production Resource Guide, the Colorado Film and Video Association, Colorado Film Locations and Production Services West — search on any specialized film-related term: gaffers, producers, film, video, etc., and ‘Colorado’ or ‘Denver’ – most of the site’s I’ve optimized rise to the top.
Non “film-related” optimizations have been for InfoAmerica, Inc., a kiosk software company that specializes in self-ordering touch screens for the QSR (fast food restaurant) industry (some obvious keywords there). One of the latest is Clark’s Wax Works Handmade Beeswax Candles" – a small site getting less than 2100 hits (or 450 visitors) per month as of August 2005; in August the site averaged 63 hits or 12 visits per day. Let’s see where it goes. Also Eiko Okura’s Denver-based feng shui and interior design service